Seventh Generation Laundry Detergent Citrus – Family-Safe Formula for Pet Bedding, Kids' Pajamas, and Towel Care
Seventh Generation Laundry Detergent Citrus – Family-Safe Formula for Pet Bedding, Kids' Pajamas, and Towel Care
Couldn't load pickup availability
Why you'll love it
- Safer Choice EPA certification gives peace of mind for kids' clothes and sensitive skin
- Easy Dose auto-dosing removes guesswork and prevents detergent waste
- Compact 23oz bottle with 66 loads reduces plastic, water, and storage footprint by 60%+, 50%+, 75%
- B Corp brand alignment lets buyers vote with their dollars for environmental responsibility
- Multiple scent profiles (Free & Clear, Rose, Tropical Grove, Citrus, Fresh Lavender, Clean Scent) match varied household preferences
- 6 enzymes and surfactants deliver a powerful clean without unnecessary additives
Perfect for
- Everyday family laundry loads with minimal plastic waste
- Tackling stubborn stains on kids' clothes and sports uniforms
- Washing bedding and towels for sensitive or allergy-prone skin using Free & Clear variants
- Refilling and storing laundry supplies in tight urban apartment spaces
- Bulk weekly laundry for large households using 90oz or 135oz Fresh Lavender or Citrus variants
Cleaners Collection
Visit the Store
Dish Collection
Visit the Store
Laundry Collection
Small changes in product size & weight lead to lower carbon emissions.
We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.
Product Information
Our Seventh Generation Easy dose auto-dosing technology measures the right detergent amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need
6x cleaning agent: a powerful clean that fights even the most stubborn stains with 6 powerful enzymes and surfactants
Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about
Small dose, big clean: 60 percent less plastic, 50 percent less water, and 75 percent lighter than our 100 fl oz bottle
Safer Choice EPA Certified
Life is complicated. Laundry shouldn't be. With Seventh Generation new easy dose Ultra concentrated laundry detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60 percent less plastic, 50 percent less water, and is 75 percent lighter than our 100oz bottle. With no unnecessary ingredients, easy dose power plus has 6 powerful enzymes and surfactants for a powerful clean that fights even the most stubborn stains. A safer Choice EPA certified product, it's also a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra concentrated laundry detergent is about to change the way you think about clean. At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside of it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future For the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are Certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations.
Items Details
Frequently Asked Questions
Is this detergent really EPA Safer Choice certified, and what does that mean?
Yes. The Safer Choice certification is a U.S. EPA program that reviews every ingredient for human and environmental safety. Products that earn the label have been independently evaluated against strict scientific criteria.
Is it safe to use on pet bedding and blankets?
Yes. Free & Clear is fragrance-free and dye-free and is a popular choice for pet bedding, blankets, and towels that come into close contact with animals.
Can my family member with chemical sensitivities use this without a reaction?
Yes. Free & Clear is the recommended variant for chemical-sensitive households, and many customers with MCS report it is one of the few mainstream detergents they tolerate.
Does the formula contain any of the harsh additives I'm trying to avoid?
No. The formula is free from optical brighteners, dyes, and synthetic fragrance in the Free & Clear option, and it is EPA Safer Choice certified across the line.
Is this safer for septic and greywater systems than regular detergent?
Yes. The Safer Choice certification includes evaluation of aquatic and wastewater impact, and the formula is designed to biodegrade more cleanly than conventional detergents.
I have a newborn — is this the safest mainstream detergent I can buy?
Yes. Free & Clear is one of the most recommended mainstream detergents for newborn laundry because of its EPA Safer Choice certification, lack of fragrance and dyes, and rinse-clean formula.
Is the bottle safe to store in a child's reach or a low laundry shelf?
Like all laundry detergents, it should be stored out of reach of young children. The Easy Dose squeeze top helps prevent large accidental pours, but standard household chemical safety applies.
What about residue on clothes — could it irritate my partner's eczema?
Easy Dose auto-dosing helps you use exactly the right amount, which minimizes leftover soap residue on fabric — a common eczema trigger. Free & Clear is the lowest-residue option.
How does this compare to 'natural' detergents that aren't certified?
Seventh Generation is one of the few brands that is both EPA Safer Choice certified and a Certified B Corporation, which is a higher and more verifiable standard than 'natural' marketing claims alone.
Is it safer than the conventional brand I've been using for years?
Yes, in terms of ingredient transparency and third-party review. The clean performance is comparable, with the added benefit of EPA Safer Choice and B Corp credentials.
What if I have hard water — will it still rinse clean and safely?
Yes. The formula is designed to perform across a range of water conditions, but for very hard water we recommend the occasional use of a water-softening additive to prevent mineral residue on fabrics.
Is it safe for greywater irrigation in a drought-friendly home?
Safer Choice certification includes evaluation of plant and aquatic toxicity, and the formula is generally compatible with household greywater systems. Always check local greywater regulations before reuse.
I'm worried this is just 'greenwashing' — what's the real safety record?
Seventh Generation has published ingredient disclosures for over 25 years, is EPA Safer Choice certified, is a Certified B Corporation, and discloses all ingredients down to 0.01% on its product page and SmartLabel.
Can I use it on baby sleep sacks and swaddles safely?
Yes. Free & Clear is fragrance-free and dye-free and is widely used on infant sleep sacks, swaddles, and bedding by parents who want to avoid additives.
Is the manufacturing process safe for the workers who make it?
The brand is a Certified B Corporation, which means its entire operation — including worker safety, supply chain transparency, and factory standards — is independently audited against social and environmental criteria.
What happens if my pet or child gets into the bottle?
Call Poison Control (1-800-222-1222 in the U.S.) immediately and have the bottle label ready. The Easy Dose bottle is designed to limit pour volume, but standard household chemical precautions still apply.
How much detergent should I use per load with the Easy Dose bottle?
One squeeze of the Easy Dose bottle delivers the right amount for a standard load. For smaller or heavily soiled loads, follow the dosing guide on the bottle label. The auto-dosing is designed to remove guesswork and prevent overuse.
Can I use Seventh Generation laundry detergent in high-efficiency (HE) machines?
Yes. The ultra-concentrated, low-suds formula is fully compatible with HE front-load and top-load machines as well as standard machines. Always dose according to the bottle instructions.
Does it work in cold water?
Yes. The 6-enzyme and surfactant formula is designed to perform in cold water, which saves energy and is recommended for most everyday loads, delicates, and dark colors.
Is it safe for use with septic systems?
Yes. The EPA Safer Choice certification includes evaluation of biodegradability and wastewater impact, and the formula is compatible with household septic systems when used as directed.
Can I use this detergent on delicates, silk, and wool?
Yes. The Free & Clear formula is gentle on delicates including silk, wool, and performance fabrics. Use a delicate or cold cycle and avoid combining with chlorine bleach.
What comes in the box when I order this product?
Each order includes one bottle of Seventh Generation Laundry Detergent in the size and scent you selected. Nothing else is required to start using it — just open, squeeze into the dispenser, and start a load.
Is this detergent safe for households with pets?
Yes. The Free & Clear variant is fragrance-free and dye-free and is widely used for pet bedding, blankets, and towels. As with all detergents, store the bottle out of reach of pets and follow the label directions.
Does it contain any ingredients I should be concerned about?
The Free & Clear option contains no fragrances, dyes, or optical brighteners, and the full line is EPA Safer Choice certified. Full ingredient disclosures are available on the product label and the brand's SmartLabel page.
What is the difference between laundry detergent and laundry pods?
Laundry detergent is a liquid concentrate that you dose yourself, which gives you control over the amount used. Pods are pre-measured single doses in a dissolvable film. Liquid detergent typically produces less plastic waste, offers more dosing flexibility, and has a lower cost per load, while pods offer convenience.
