Seventh Generation Free & Clear Laundry Soap for Holiday Gifts, Vegan Cruelty-Free Certified
Seventh Generation Free & Clear Laundry Soap for Holiday Gifts, Vegan Cruelty-Free Certified
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Why you'll love it
- Dermatologist-tested, fragrance- and dye-free formula protects reactive skin and reduces irritation risk
- Triple-enzyme plant-based blend removes tough stains without relying on harsh chemical detergents
- Concentrated 53-load bottle cuts plastic packaging waste and simplifies storage in small laundry closets
- EPA Safer Choice and USDA Biobased 96% certifications give peace of mind about ingredient safety
- Leaping Bunny and B Corp credentials align with cruelty-free and ethical purchasing values
- Works in both HE and standard machines, making it flexible for any household setup
Perfect for
- Washing newborn and baby clothing plus cloth diapers without fragrance residue
- Daily family laundry for households avoiding dyes, fragrances, and optical brighteners
- Tackling everyday stains like grass, tomato sauce, and chocolate on kids' clothes
- Bulk weekly laundry in HE or standard machines using a concentrated 53-load formula
- Starter detergent for new parents building a gentle, plant-based laundry routine
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Product Information
Concentrated for More Loads Per Bottle: Designed with less added water, this concentrated liquid laundry detergent gives you more washes in smaller packaging, helping reduce waste and make storage simpler. Concentrated detergent washes 53 medium loads in high-efficiency (HE detergent) or standard machine
Made for Sensitive Skin, 0% Dyes & Fragrances: Dermatologist tested and made without fragrances, dyes, masking agents, or optical brighteners, this sensitive skin laundry detergent offers a gentler option for households avoiding unnecessary additives. Great alternative to harsh chemical or fragrance-heavy detergents
Gentle On Fabrics: Features a plant-derived triple enzyme blend that helps handle everyday laundry messes and targets stains while staying gentle on fabrics. Our free and clear laundry detergent helps maintain fabric integrity over multiple washes, even on baby clothes and cloth diapers
Thoughtfully Formulated: EPA Safer Choice Certified USDA Biobased Product 96%. Whether you are a new parent washing baby clothes daily, or households doing weekly laundry routines, Seventh Generation laundry detergent helps care for clothes with ingredients chosen with people and the planet in mind
Build Your Ideal Laundry Routine: This detergent pairs naturally with Seventh Generation Free & Clear Laundry Stain Remover Spray and Free & Clear Fabric Softener Sheets. Together, they create a flexible, plant-powered laundry routine that adapts to your needs, all with ingredients you can feel good about
Discover Seventh Generation: As a founding B Corp member, our mission is to build a more sustainable, equitable world for everyone, including animals. Our products are Leaping Bunny Certified, not tested on animals and contain no animal ingredients
Clothes should feel cuddly and clean against your skin – and be good to it, too. Seventh Generation Free & Clear Concentrated Laundry Detergent features a triple-enzyme formula that fights tough stains without the use of fragrances, dyes, and artificial brighteners. Plant-derived enzyme stain removers like Protease and Amylase power away stubborn stains – grass, tomato sauce, or chocolate – you name it, we’ve got you covered. This hypoallergenic and fragrance-free laundry detergent liquid is dermatologist tested to be gentle on skin. Our ultra-concentrated laundry soap uses less added water, allowing us to use a smaller bottle to deliver impressive cleaning power – 53 loads in a 40 oz. container. Good things really do come in small packages. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent seventh generation manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you’re joining us in nurturing the health of the next seven generations.
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Frequently Asked Questions
Is this a good gift for a new parent building a baby registry?
Yes. With 53 loads, dermatologist testing, and EPA Safer Choice certification, it is a practical, high-value registry gift that new parents can use from the first day home with baby.
Does this make a thoughtful housewarming gift?
Yes. It suits any household, works in HE and standard machines, and the 53-load bottle provides long-lasting value, making it a useful and considered housewarming present.
Is this a good gift for someone with sensitive skin?
Yes. The hypoallergenic, fragrance-free, dye-free formula is specifically designed for sensitive and allergy-prone skin, so it is a thoughtful gift for friends or family with eczema or contact dermatitis.
Can I gift this for a baby shower?
Yes. The fragrance-free, plant-based formula is a baby shower favorite because it is safe for newborn clothing, cloth diapers, and baby blankets, and the 53-load size lasts through the early months.
Is this appropriate as a corporate or client gifting item?
Yes. The B Corp, Leaping Bunny, and EPA Safer Choice credentials give it broad appeal for corporate gifting programs focused on sustainability and employee wellness.
Is this a good last-minute gift that can be delivered quickly?
Yes. A single 40 oz bottle is a compact, ready-to-gift item that ships easily and is widely available, making it a strong last-minute option for birthdays, housewarmings, and thank-you gifts.
Can I pair this with a towel or blanket as part of a gift bundle?
Yes. The fragrance-free formula is a perfect pairing for organic baby blankets, cotton towels, or natural-fiber sheets, since the absence of fragrance lets the natural fibers shine.
Is this a good gift for a college student or first apartment?
Yes. The 53-load size and HE/standard compatibility make it a practical, long-lasting gift for students living in dorms or first apartments with in-unit laundry.
How does this compare to giving a generic drugstore laundry detergent?
It carries B Corp, Leaping Bunny, EPA Safer Choice, and USDA Biobased certifications that drugstore brands typically lack, giving the gift a more meaningful, values-driven story.
Is this a better gift than a scented candle or home fragrance?
For sensitive-skin or fragrance-free households, yes. It is a useful everyday gift that supports health and wellbeing without introducing synthetic fragrance into the home.
Why give a laundry detergent as a gift?
A premium, certified, plant-based detergent is a high-utility gift that lasts for weeks of laundry, communicates care for the recipient's skin and home, and aligns with sustainability and wellness values.
Is the packaging gift-ready or does it need wrapping?
The 40 oz bottle has a clean, minimal label design that presents well as-is, though it can also be paired with a ribbon, gift tag, or basket arrangement for special occasions.
What if the recipient prefers scented detergent?
This formula is intentionally fragrance-free, so it is best suited to recipients who prefer unscented products or have sensitive skin. Seventh Generation offers scented alternatives for fragrance-loving gift recipients.
Can this be included in a self-care or wellness gift box?
Yes. The hypoallergenic, plant-based, B Corp-certified profile fits naturally alongside natural skincare, organic towels, and other wellness-focused items in a curated gift box.
How much detergent should I use per load in an HE or standard machine?
For a medium load, use the amount indicated on the bottle cap based on load size and soil level. The concentrated formula is designed so a small amount delivers full cleaning power in both HE and standard machines.
Can I use this detergent for pre-treating tough stains before washing?
Yes. Apply a small amount of the liquid directly to the stain, gently rub it in, and let it sit for 5 to 10 minutes before washing. The triple enzyme blend works on grass, food, chocolate, and other everyday stains.
How should I store the bottle between uses?
Store the bottle upright in a cool, dry place away from direct sunlight, with the cap securely closed. The concentrated formula is stable for the full life of the product under normal storage conditions.
Is this detergent compatible with high-efficiency (HE) washing machines?
Yes. The concentrated low-sudsing formula is specifically designed for HE machines and also works in standard top-load and front-load washers.
Will this detergent work in cold water washes?
Yes. The plant-based enzyme system is formulated to perform effectively in cold water, which saves energy and is gentler on fabrics.
What comes in the box when I order this product?
You receive one 40 oz bottle of Seventh Generation Concentrated Free & Clear Laundry Detergent with a measuring cap. No additional accessories are required to begin using it.
Is this detergent safe for washing baby clothes, toys, and blankets?
Yes. The dermatologist-tested, fragrance-free, dye-free formula is safe for baby clothes, stuffed toys, blankets, and burp cloths. Always check fabric care labels for water temperature and cycle recommendations.
What is the shelf life of this detergent once opened?
When stored properly with the cap closed, the formula remains effective for up to 12 months after opening. The plant-based enzymes are stable throughout the product's recommended usage period.
What is the difference between this laundry detergent and laundry soap bars?
Laundry detergent liquids are formulated with plant-based surfactants and enzymes for consistent cleaning in modern machines, while soap bars can leave residue, produce excess suds, and are not optimized for HE machines. This liquid is designed for reliable, residue-free performance in both HE and standard washers.
