Seventh Generation EasyDose Laundry Detergent – Plant-Based Wash Free of Harsh Additives for Peace-of-Mind Laundry, 66 Loads
Seventh Generation EasyDose Laundry Detergent – Plant-Based Wash Free of Harsh Additives for Peace-of-Mind Laundry, 66 Loads
Couldn't load pickup availability
Why you'll love it
- Auto-dosing EasyDose bottle eliminates guesswork and prevents detergent waste
- 0% dyes, synthetic fragrances, and artificial brighteners make it safer for sensitive skin and babies
- Compact 23oz bottle uses 60% less plastic and 50% less water than the standard 100oz jug
- Real essential oil and botanical scents provide a natural aromatherapy touch in linens
- Ultra-concentrated formula delivers 66 loads from a small, lightweight bottle ideal for carrying
- Certified B Corporation status aligns with values-driven shoppers' ethical purchasing decisions
Perfect for
- Daily family laundry loads with tough stain removal via advanced-enzyme formula
- Washing baby clothes and items for family members with fragrance or dye sensitivities
- Refreshing bed sheets and towels with a natural lavender, mango, rose, or unscented aroma
- Reducing single-use plastic and shipping weight in household cleaning routines
- Stocking a small laundry area with a high-yield 66-load bottle that saves shelf space
Cleaners Collection
Visit the Store
Dish Collection
Visit the Store
Laundry Collection
Small changes in product size & weight lead to lower carbon emissions.
We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.
Product Information
Our Seventh Generation EasyDose Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about
Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle
Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains
Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners
Refreshing lavender scent made from real ingredients: 100% essential oils & botanical ingredients in our washing detergent
"Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With a refreshing lavender scent made with 100% essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean. Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Fresh Lavender scent! At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations."
Items Details
Frequently Asked Questions
Is this detergent safer for households with allergies than standard laundry detergent?
Yes. The formula is free from dyes, synthetic fragrance, and artificial brighteners, which are common irritants, making it a preferred option for allergy-prone households.
Does the unscented version actually contain zero fragrance?
The unscented variant is formulated without added synthetic fragrance, giving shoppers with fragrance sensitivities a truly neutral laundry option.
Is this formula safe for family members with eczema or contact dermatitis?
Many users with eczema or contact dermatitis choose this detergent because it avoids several common irritants, though results vary by individual and any new detergent should be patch-tested first.
Will the lavender essential oil scent cause headaches or breathing sensitivity?
Because the scent comes from natural essential oils and botanicals rather than synthetic fragrance, many users find it gentler, but anyone with known essential oil sensitivities should opt for the unscented version.
Can I use this detergent for someone on a dermatologist-recommended skin care regimen?
Many people on dermatologist-recommended skin routines use this formula because of its 0% dye, 0% synthetic fragrance, and 0% artificial brightener profile, but you should always follow your own dermatologist's guidance.
Is this detergent a safer alternative to conventional scented laundry brands?
It is generally considered a safer alternative for sensitive households because it removes dyes, synthetic fragrance, and artificial brighteners while still delivering strong cleaning power through its enzyme blend.
How does this compare to a fragrance-free 'free and clear' laundry detergent?
Compared to a typical free and clear detergent, this formula offers the same dye- and fragrance-free option, plus scented variants for shoppers who want a natural aroma without synthetic fragrance.
Is this a better choice for households with asthma or chemical sensitivities?
The plant-based formula and absence of synthetic fragrance make it a popular option for households concerned about airborne irritants, though anyone with severe asthma should consult their healthcare provider.
Is the bottle safe to store around children and pets on an open shelf?
Like all laundry detergents, it should be stored in its original bottle out of reach of children and pets, but the compact design and controlled EasyDose squeeze make it easier to put away quickly after use.
Will the small bottle be easier to lift safely than a heavy 100 oz jug?
Yes. The 23 oz bottle is significantly lighter than a 100 oz jug, which reduces the risk of dropping, spilling, or straining while handling it.
Does the EasyDose system reduce the chance of accidental spills or overuse?
EasyDose is engineered to dispense a controlled amount in one squeeze, which helps prevent over-pouring and reduces excess detergent from sitting on clothes or being released into the environment.
How does this compare to detergent pods from a safety standpoint?
Pods can be attractive to young children and pose ingestion risks, while a liquid concentrate in a child-resistant squeeze bottle, stored out of reach, is often considered a safer household format by parents.
Is the formula biodegradable and safer for septic or greywater systems?
The plant-based formula is designed to be biodegradable, and Seventh Generation's EasyDose line is generally compatible with septic systems, though local guidelines should always be checked.
I am skeptical of 'natural' claims; is this formula independently certified?
The product is made by a Certified B Corporation and is formulated without dyes, synthetic fragrance, and artificial brighteners, and the brand has a long track record in plant-based cleaning.
Will the essential oil scent stain or transfer onto baby clothes and bedding?
When used as directed, the formula rinses clean and the natural essential oil scents are designed to leave a soft aroma, not a visible stain, on fabrics.
Is this detergent safe for someone undergoing chemotherapy with heightened smell sensitivity?
Many patients in this situation prefer the unscented version because of its 0% synthetic fragrance profile, but individual tolerance varies and you should always check with your care team.
How do I use the EasyDose bottle to dispense the right amount?
Flip open the EasyDose cap, gently squeeze the bottle until the detergent reaches the marked fill line in the cap, then pour into the washer drum or dispenser drawer. One squeeze is calibrated for a standard load, and a half squeeze is typically enough for small or HE loads. Always close the cap tightly after use.
How many loads does one 23 oz bottle of Seventh Generation EasyDose detergent yield?
The 23 oz ultra-concentrated formula is designed to deliver approximately 66 loads per bottle when used as directed, depending on load size, soil level, and water conditions.
Is this detergent safe to use in high-efficiency (HE) washing machines?
Yes. The Seventh Generation EasyDose ultra-concentrated formula is compatible with both standard and high-efficiency front-load and top-load washers, and the low-sudsing liquid is designed to perform well in HE cycles.
Does this detergent work in cold water as well as warm water?
Yes. The advanced-enzyme blend is engineered to activate in cold water, so you can effectively wash in cold cycles to save energy while still removing everyday stains and soils.
Can I use this detergent on delicate fabrics like silk or wool?
The formula is gentle enough for many everyday delicates, but for items labeled dry-clean only, or for specialty fabrics like silk and wool, you should follow the garment's care label or use a dedicated delicate wash.
What is included when I order this product?
Your order includes one 23 oz Seventh Generation EasyDose ultra-concentrated laundry detergent bottle in your selected scent (lavender, mango, rose, or unscented), with the EasyDose squeeze cap pre-attached. No additional accessories are required, and the bottle is ready to use straight out of the package.
Is this detergent safe to use around pets?
When used as directed and fully rinsed, the plant-based formula is generally considered safe for households with pets. As with any cleaning product, store the bottle out of reach of pets, keep them away from the washer during cycles, and avoid letting them ingest detergent directly.
Will the scent from this detergent irritate people with fragrance allergies?
The scented variants are made with 100% essential oils and botanicals rather than synthetic fragrance, but for anyone with known fragrance allergies or sensitivities, the unscented version is the best choice.
What is the difference between a laundry detergent and a laundry soap or detergent pod?
Laundry detergent is a concentrated liquid cleaning formula designed to lift soils and stains from fabric, while laundry soap is typically a traditional saponified product, and detergent pods are pre-measured single doses wrapped in a water-soluble film. This product is a liquid ultra-concentrated detergent, which offers dosing flexibility, less plastic packaging, and easy storage compared to pods or bars.
