Dove Bio-Protein Care Shampoo with Hyaluronic Serum – Cruelty-Free Moisture Care for the Whole Family, 28 Fl Oz
Dove Bio-Protein Care Shampoo with Hyaluronic Serum – Cruelty-Free Moisture Care for the Whole Family, 28 Fl Oz
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Why you'll love it
- Hyaluronic Serum delivers a premium, skincare-grade moisturizing ingredient typically associated with higher-end products
- Bio-Protein Care technology claims 1 trillion protein strength builders per wash, offering tangible repair beyond basic cleansing
- PETA-approved and globally vegan-certified, aligning with cruelty-free purchasing values
- Trusted Dove brand with 10 years of research backing the formula
- Bulk pack options (Pack of 4 or Pack of 8) provide cost-per-ounce savings for long-term use
- Large 28 Fl Oz family-size bottle reduces repurchase frequency
Perfect for
- Daily moisture shampooing for chronically dry hair
- Repairing damage from heat styling, coloring, or chemical treatments
- Part of a 3-step Dove regimen (shampoo + conditioner + hyaluronic mask) for 100-hour hydration
- Bulk stocking for multi-person households or extended value use
- Post-shower comb-through and detangling for manageable, smooth hair

Product Information
DESIGNED FOR DRY HAIR: Dove Daily Moisture Shampoo and Conditioner system, infused with Hyaluronic Serum, leaves your hair soft, smooth, and manageable from the 1st use
SHAMPOO FOR DRY HAIR: This Dove shampoo with Hyaluronic Serum is for 100% smoothness* *with system
BIO-PROTEIN CARE: Our Daily Moisture range* with Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion protein strength builders with every wash *shampoo, conditioner/mask & serum
HOW TO USE: Apply Dove Daily Moisture shampoo to wet hair, lather and rinse before using Dove Daily Moisture conditioner
BACKED BY SCIENCE: This damaged hair repair shampoo uses Dove technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage
CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan
Feel free and confident with beautifully hydrated hair. Revive your locks with ultimate hydration with Dove Daily Moisture Shampoo. This nourishing formula works in harmony with your hair for 100% smoothness*. Dove Daily Moisture Shampoo begins our 3-step regimen towards smoother, healthier looking hair. Use it regularly with Dove Daily Moisture Conditioner and complement it with Dove Hyaluronic Moisture Mask for extra hair repair and 100 hours of hydration*. Our Daily Moisture range* is enriched with Hyaluronic Serum, known to visibly moisturize, restore fluidity and soften hair and also features Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. Dove Daily Moisture hair products are ideal for dry hair. This formula leaves your hair soft, smooth and manageable from the 1st use. Apply this Dove Daily Moisture Shampoo onto wet hair, lather and rinse before using the Dove Daily Moisture Conditioner. Use together with the Dove Hyaluronic Moisture Mask as a hair treatment for dry hair once a week for maximum benefits. As always, Dove hair products are vegan and PETA-approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now. *with 3 step system *shampoo, conditioner/mask & serum
Items Details
Product Benefits: Hydrating
Item Form: Liquid
Hair Type: Dry
Global Trade Identification Number: 00079400514004
Frequently Asked Questions
Is this Dove shampoo safe to use on color-treated or chemically processed hair?
Yes. It is specifically formulated for dry, damaged, and post-chemical treatment hair, using Hyaluronic Serum and Bio-Protein Care technology to gently cleanse while supporting strands weakened by coloring or heat styling.
Can my whole family, including kids, safely use this shampoo?
The formula is gentle, vegan, PETA-approved, and never tested on animals. It is suitable for the whole family, though very young children or anyone with specific scalp conditions should consult a pediatrician or dermatologist first.
Is this shampoo safe for sensitive scalps prone to irritation?
The hydrating Hyaluronic Serum and protein-based repair formula are designed to be gentle on dry, stressed hair and scalps, making it a comfortable everyday option for most people with sensitivity concerns.
Does this product contain harsh sulfates or ingredients I should worry about?
The formula is developed with care for damaged hair and aligns with Dove's gentle, science-backed approach. For a complete ingredient list or specific allergen concerns, always review the label on the actual bottle before use.
Is the PETA-approved, vegan certification a meaningful safety signal?
Yes. PETA approval and vegan certification mean the product is never tested on animals and contains no animal-derived ingredients, which is reassuring for shoppers with ethical and ingredient-conscious priorities.
Is this shampoo safer for everyday use than clarifying or stronger drugstore shampoos?
For chronically dry or damaged hair, this formula is generally a gentler daily option because it prioritizes Hyaluronic Serum hydration and protein repair over harsh stripping surfactants, supporting long-term scalp comfort.
How does this compare to salon-grade chemical repair treatments in terms of safety?
Unlike in-salon chemical services, this at-home shampoo carries no risk of over-processing, fumes, or scalp burns. It offers protein-based repair through a regular wash, making it a much lower-risk option for ongoing maintenance between salon visits.
Is this safer than anti-dandruff or medicated shampoos for daily family use?
For households without a specific scalp condition, this moisturizing formula avoids the active medicinal ingredients found in anti-dandruff shampoos, making it a milder, more universally safe everyday choice.
Is the bottle safe to store in a shared family bathroom without leaks or breakage?
The sturdy plastic bottle is designed for bathroom storage, is easy to open, and travels well between users, reducing the risk of spills or breakage in a busy household environment.
I'm worried about allergens or fragrance sensitivities. Is this formula safe for me?
The shampoo has a soft, clean fragrance typical of Dove products, but anyone with known sensitivities should review the full ingredient list on the bottle and patch test before full application.
What if the formula irritates my scalp after the first use?
Discontinue use and rinse thoroughly with water. If irritation persists, consult a dermatologist, and consider switching to a fragrance-free or hypoallergenic alternative better suited to your specific scalp needs.
Is it safe to use this daily without damaging my hair over time?
Yes. The formula is designed for daily moisture shampooing on dry hair, and pairing it with the matching conditioner and hyaluronic mask from the 3-step system supports long-term hydration without over-cleansing.
How do I use Dove Damage Therapy Shampoo for the best moisture results?
Apply to wet hair, massage into a rich lather focusing on the scalp and lengths, then rinse thoroughly. For best results, follow with the matching Dove conditioner and hyaluronic mask as part of the 3-step 100-hour hydration system.
How often should I use this shampoo on dry or damaged hair?
It is gentle enough for daily use, which makes it ideal for chronically dry hair. If your hair feels weighed down, alternate with a lighter cleanser a few times per week while still using the 3-step hydration system.
Can I use this shampoo alongside other Dove hair products in the same routine?
Yes. It is designed to be paired with the Dove Damage Therapy conditioner and hyaluronic serum mask for the full 3-step 100-hour hydration regimen, and it works well alongside other Dove styling and care products.
Is this shampoo compatible with color-treated or keratin-treated hair?
Yes. The Hyaluronic Serum and Bio-Protein Care technology are formulated to be safe for color-treated, heat-styled, and chemically processed hair, helping to restore moisture without stripping color or treatment results.
Will this shampoo work with my silicone-free or curly hair routine?
It can fit into most routines. If you follow a strict silicone-free or specific curly hair regimen, review the full ingredient list on the bottle to confirm it aligns with your personal preferences and styling methods.
What is included when I order this product and do I need to buy anything separately?
You will receive the chosen size and pack quantity of Dove Damage Therapy Shampoo (12 Fl Oz Pack of 4, 28 Fl Oz single, or 12 Fl Oz Pack of 8). Conditioner and hyaluronic mask are sold separately and are recommended for the full 3-step system.
Is this shampoo safe for everyday long-term use?
Yes. The gentle, vegan, PETA-approved formula is designed for daily use on dry, damaged hair, and the 3-step hydration system is intended for ongoing moisture support without harsh over-cleansing.
Can I use this shampoo if I have a sensitive scalp or dermatological condition?
Most users with dry, damaged hair find it gentle, but if you have a diagnosed scalp condition or known allergies, consult a dermatologist before use and review the ingredient list on the bottle for personal triggers.
What is the difference between a moisturizing shampoo and a hydrating hair mask?
A moisturizing shampoo like this one cleanses the scalp and hair while delivering hydration and protein-based repair in a single step. A hydrating mask is a deeper, leave-on or longer-rinse treatment that follows cleansing to lock in moisture, which is why the 3-step system combines both.

